H&M recently completed its 10 years in India, and the moment marks a major milestone in India’s fashion history since 2015. The brand entered India in 2015 and opened new avenues for the shoppers in metro cities. In the past 10 years, it has expanded into 29 cities with 65 stores across India.
H&M is known popularly for its appealing designs and affordable prices. It allowed India’s youth to explore new and trendy clothes without a costly price tag. Helena Kuylenstierna, who is the director of H&M in India, says that the purpose of setting up the brand in India was to bring fashion to the doorsteps of many and not just a few people. She stated that they are happy that in 10 years they have been able to achieve this.
This year, as the brand celebrates its 10th year in India, it will now offer a new segment to the Indian audience, with H&M Beauty. The launch of the beauty segment is expected on 2nd October. It has been offering this facility in other countries and also has exclusive beauty stores in Oslo and Stockholm, but for the first time, it will be available in India from October 2.
This sector will include over 200 products from beauty, makeup tools, and fragrance. A great initiative taken by the brand is to personalise a few products as per the Indian audience. Talking about this new sector, Helena said that this was a great milestone for them as it makes H&M more inclusive and an integral part of the Indian beauty market, and it was more special as it also marks the 10th year of the brand in India.
As a brand, H&M has succeeded in India due to its collaboration and inclusive strategies. One of the most iconic ones was Sabyasachi Mukherjee’s collaboration in 2021. The latest collaboration was with Anamika Khana in 2024. Though the brand and its collaborations have drawn equal criticism and heat, it has successfully placed itself in the Indian market and also maintained its hype.
