During his visit to India, Bollywood star Shraddha Kapoor had a memorable and enjoyable conversation with Instagram’s head, Adam Mosseri. The conversation focused on the growing role of India in the global digital environment.
The actress talked about India’s digital enlightenment and how it is not only being a part of the digital space but also revolutionising it. Considering the country’s vast population, more people have access to phones, and they are using Instagram to show their creativity and keep up with the rest of the world.
They discussed about authenticity in content creation, and Shraddha, who is not only an actress but a face of India’s digital space, revealed her strategy to create engagement on Instagram.
She emphasised the role of authenticity in her content, talking about her idea of sharing her real self with the audience, and how she makes videos of random walks or moments at her house to emotionally engage with the audience. The discussion further highlighted the role of regional languages and the diversity of content brought by Indian creators on the internet. Shraddha emphasised that Instagram is one of the future trends of the multilingual and multicultural Internet.
In the most candid moment, Shraddha shared homemade puran poli with Mosseri. The puran poli is a traditional Maharashtrian sweet dish. Their conversation highlighted how powerful India’s influence is in the digital world—and how being authentic and culturally inclusive is what truly connects people online.
Adam Mosseri has been meeting top Indian influencers, celebrities, and business leaders during his trip to understand their role and strategies on content creation. The meet-up with Shraddha was significant as she is not just a successful actor but is also the most followed Indian female on Instagram, giving her a dual identity of an actress and digital trendsetter. The meeting thereby created a lot of ripples on various platforms, also highlighting India’s growing influence and our soft power. Fans were thrilled to see their favourite star interacting with one of the key decision-makers of the platform they follow. This moment wasn’t just star power meeting tech power—it was a nod to the future of digital storytelling in India, as Shraddha is also the most followed female on Instagram in India.
